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Privacy Policy

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Collection and Use of Personal Information

You may be asked to provide your personal information anytime you are in contact with OVO Group or an OVO Group affiliated company. OVO GROUP and its affiliates may share this personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising. You are not required to provide the personal information that we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have.


Here are some examples of the types of personal information OVO Group may collect and how we may use it:


What personal information we collect

When you create an OVO account, purchase a product, register for OVO membership at an OVO Retail Store, connect to our services, contact us including by social media, we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, device identifiers, IP address, location information, credit card information and profile information where the contact is via social media.


How we use your personal information

We may process your personal information: for the purposes described in this Privacy Policy, with your consent, for compliance with a legal obligation to which OVO Group is subject, for the performance of a contract to which you are party, in order to protect your vital interests, or when we have assessed it is necessary for the purposes of the legitimate interests pursued by OVO GROUP or a third party to whom it may be necessary to disclose information. If you have questions about this legal basis you can contact the Data Protection Officer.


  • The personal information we collect allows us to keep you posted on OVO Group’s latest product announcements, promotion updates, and upcoming events. If you don’t want to be on our mailing list, you can opt-out anytime by clicking the unsubscribe button in any of our newsletters, updating your preferences at or send an email to


  • We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes.


  • We may use your personal information, including date of birth, to verify identity, assist with identification of users, and to determine appropriate services.


  • From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with OVO Group, you may not opt out of receiving these communications.


  • We may also use personal information for internal purposes such as auditing, data analysis, and research to improve OVO Group’s products, services, and customer communications.


  • If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.


  • If you apply for a position at OVO Group or we receive your information in connection with a potential role at OVO Group, we may use your information to evaluate your candidacy and to contact you. If you are a candidate, you will receive more information about how OVO Group handles candidate personal information at the time of application.


Collection and Use of Non-Personal Information

We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:


  • When you use our website, we may keep an activity log that does not identify you individually and cannot be used to identify the identity of any particular user. Generally, we collect and store the following categories of Non-Personal Data:


  • Information about your device that you use to access our website. This information may include the device name, IP address, operating system and version, the type of network and mobile Internet browser you use, the browser’s type and configuration, the geo-location information and other unique device identifiers of the device, browsing preferences such as language settings and font size etc.


  • Information about your use of the website including without limitation: the domain names you visit and the specific actions you take on the website, the number of new or returning visits, statistics on the pages visited and referred, a reading history of the pages, search terms used and search results, error and crash statistics, traffic data (such as time, duration and date of access).


  • We may collect and store details of how you use our services, including search queries. This information may be used to improve the relevancy of results provided by our services. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address.


If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.


Cookies and Other Technologies

OVO Group’s websites, email messages, and advertisements may use "cookies" and other technologies such as pixel tags and web beacons. These technologies help us better understand user behaviour, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.


OVO Group also uses cookies and other technologies to remember personal information when you use our website. Our goal in these cases is to make your experience with OVO Group more convenient and personal.


As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole. OVO Group may use this information in our marketing and advertising services.


In some of our email messages, we use a “click-through URL” linked to content on the OVO Group’s website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages. Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.


Disclosure to Third Parties

At times OVO Group may provide third parties with certain personal information to provide or improve our products and services, including to deliver products at your request, or to help OVO Group market to consumers. When we do, we require those third parties to handle it in accordance with relevant laws. OVO Group does not sell personal information, and personal information will never be shared with third parties for their marketing purposes.


Integrity and Retention of Personal Information

OVO Group makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service specific privacy summaries. When assessing these periods we carefully examine our need to collect personal information at all and if we establish a relevant need we only retain it for the shortest possible period to realize the purpose of collection unless a longer retention period is required by law.


External links
This website contains hyperlinks to website provided by other companies for the convenience of users. OVO GROUP is not responsible for the availability or contents of these external sites, nor does OVO GROUP endorse, warrant, or guarantee the products, services, or information described or offered at these internet sites. Users cannot assume that the external sites will abide by the same privacy policy to which OVO GROUP adheres.


Your Privacy Rights

You have the right to know whether OVO Group holds your personal data and to request access to and/or correct any inaccuracies of your Personal Data held by us. if you wish to access or correct your Personal Data, or make any related complaint or request, please contact us at


OVO Group may update its Privacy Policy from time to time. When we change the policy in a material way, a notice will be posted on our website along with the updated Privacy Policy. We will also contact you via your contact information on file, for example by email, notification or some other equivalent method.

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